Group Blogging? Look Before You Leap

Big crashing waveYou’re in! The group blog you inquired about said “Yes.” And you’re golden.

Or are you?

Joining a group blog as a contributing author can be a great opportunity. It can help sharpen your writing skills, build contacts and camaraderie, expand your audience and interests, extend your reach, and meet some great people. It can also be another Nightmare on Elm Street. Before joining any group blog, do your homework. Here are some questions to ask before you leap:

  • How will joining this blog advance your writing career?
  • Is the writing on the blog in question up to snuff? Are posts thoughtful, witty, engaging and compelling? Is the writing sloppy or careful?
  • Can you wholeheartedly support the blog’s overall mission, theme, views, tone and style?
  • Is there anything on the blog that you wouldn’t want your mother to see?
  • Have you studied the blog thoroughly? Chances are good that you won’t agree with every post by every author. But if you find content that frequently violates your standards or conscience, don’t bite.
  • Does the blog include writer’s guidelines? Are they clear?
  • Have you inquired about expectations related to frequency of posting? Can you meet them?
  • Do you retain copyright/control of your work?
  • Can you expect compensation?
  • Did you check out other authors? Are you comfortable being associated with them? You may not agree with fellow contributors on everything, but adding your name to a group blog may imply tacit approval of its content. If this gives you cause for pause, move on.

A reputable group blog should also offer to post your author’s bio and link back to your site or blog.

Some “speed bumps” are common in a group blog as writers and readers get to know one another and establish rapport. Most can be negotiated gracefully. But if you have an issue or question, be honest. Take it up with the author and/or blog owner/admin. Most will be willing to address your concerns and work with you toward an amicable solution. If not, find another blog – or start one yourself and recruit your own writing team!

Group blogging can open doors and provide opportunities not always available when flying solo. When it comes to group blogging, however, all that glitters isn’t necessarily gold. Be selective and look before you leap.

Are you part of a group blog? Was your experience positive, negative, or somewhere in between? What mis-steps should be avoided?