How Not to Write ‘Smart’

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I was at a conference the other day. Six of us arrived early. Snagged a table and grabbed seats while we waited for the emcee to get the ball rolling. Ninety seconds after we sat down, every other person around the table was buried in his Smartphone (you know who you are). I sat there for a minute, gaping like a cod fish. Then I smiled sweetly and chirped:

“Hey guys. I hear there’s this cool new game out. It’s called ‘conversation.’ I hear it’s kinda fun. How ’bout it?”

Heads snapped up. Electronically-glazed eyes re-focused.

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When “Free” Isn’t, And What You Can Do About It

His “book launch team” was going to make a big splash.  In return for reading and reviewing his new title, Mr. Book Launch offered some freebies and insider goodies – if you made the cut.

That’s right.  His invitation to “join the team” required an application.  He wanted social media stats, Facebook numbers, promo ideas.  And his invitation was exclusive to “big fish.”

Another blogmeister advertised a *free* webinar on how to generate a ton of traffic to your blog.  He included one of seven tips.  To get the rest, you had to sign up for his other seminar – for $497.  The balance of his *free* presentation was a sales pitch for the not-so-free “real deal.”

Are You a Would-Be Whale?

Commenting on the above, someone said, “The writing biz is hard enough without locking people out, tangling them up in nets.  How does one writer say ‘no’ to another writer who’s willing to help?  What kind of ‘teamwork’ is that?”  Someone else asked, “What’s with, ‘sorry, you’re not a big enough fish.  This offer limited to whales only’?”  Another wondered, “What about writers who don’t have $497 to spend on more razzle-dazzle – they’re just outta luck?”

No one likes being turned down, not even for an unpaid gig.  No one likes having doors close because they can’t afford the price of admission. I’m willing to bet that at least some of the people Mr. Big Shot and Mr. Not-So-Free turned away weren’t only willing to do promotional work gratis, they may also have been writers who wanted to learn and who could use reciprocal exposure the most.

How many would-be whales were left flapping their flukes?  How ’bout you?

Let’s Start an Avalanche!

That’s why I’m launching Avalanche.  Think rush.  Flood.  Landslide.  Writers helping writers.

No application required.  I won’t even ask how many followers you have.  Really.

Sound good?  If you’re looking to gain exposure for your work and build your audience, simply respond with, “I’m in.”

Or check out: Avalanche!

Getting It Write by Doing it Wrong

I did it all wrong.

When I started cranking out newsletters – shortly after the earth’s crust cooled – I wanted to Get It Right.  So I studied every template, tip and technique available.  Scoured the internet and library for pointers and how-tos.  Wrote and rewrote headlines, by lines, subject lines and clotheslines.  Chased every cool idea and creative lead I could.  Producing a quality newsletter is serious stuff.  I wanted to Get It Right.

The result?

A newsletter that was as flat as an open can of soda left out for a week.

Something Missing

The “experts” (who are these people?) may have answers related to style, format and even basic content.  But something was missing: Me.

I was trying so hard to Get It Right, I was churning out someone else’s idea of a great newsletter. Not mine.  The result was a product that tasted like yesterday’s oatmeal.

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Anyone Have a Spare Tylenol?

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If you’ve been writing for any length of time – 20 minutes or so – you’ve seen ’em. Maybe you’ve accumulated a whole stack of ’em.  What do I mean?  Well, the Dreaded, “Your submission does not meet our editorial needs at this time….” Rejection Letter.

Ouch.

These letters are the “Dear John” writer equivalent of taking one on the chin.  Is there anything worse for a writer?

Answer: Yes.  Let me explain.

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